While there are some websites and website owners that are more impressed with unique views for their website, I believe the return user is where you should be focused. This means you did your job, they liked your site, and are coming back because there is a sort of trust that was built. Here are some things you can do to make this happen:

1) Forums are a great place to start

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Blogs are another way

By starting a blog, and using this as much as you can, you are telling the world that you actively update your site. You can find other sites to post about, or write good information for everyone. Either way, they will come back to see what the latest news is on your blog.

3) Let Your Customers Take Some Surveys

You can use polls to get your customers used to clicking on stuff. The goal should be to keep them coming back and keep them clicking on things on your site. Eventually, they will find something they like and make the purchase.

4) Hold puzzles, quizzes and games

People at work love to mess around and goof off. And since most IT departments don’t monitor the internet, people at work will find quick simple games they can play when they need a break.

5) People (and Google) like new content often

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!