Lately, I hear a lot of complaints from Internet marketers. They complain that people just don’t opt-in to squeeze pages any more.

Fear and paranoia, with a healthy dose of spam, has made it harder to get people to opt-in. At one time, it was so easy. All you had to do was add a form that said, “Sign up here to get e-mails”, and the world would flock to your site.

Everyone would opt-in like mad! Everything was so exciting and new back then - e-mails, e-mailed newsletters, the list went on and on. “You’ve got mail” would get people dancing with excitement. Needless to say, things have changed. Nowadays, we’ve got multiple e-mail addresses and e-mail addresses that change regularly. Some people even have false e-mail accounts which they don’t check, a convenient place to store all that spam.

Cutting through the clutter is a challenge. How can you make sure you are getting real opt-ins from people who will actually read the e-mails you send out?

There are proven methods for increasing your opt-in conversions; all it takes is a small amount of work.

Try these three tactics to boost your opt-ins:

Make a good offer. People don’t want to opt-in unless they are getting something in return - a video, a special report, a piece of software. To most folks, opting-in is the same as begging for more spam. So you need to try a creative approach. Whatever your ethical bribe, make it stunning. Offer quality work with great writing and important information, something that addresses your readers’ needs. Don’t just offer the same old tired deals. Make it something that they can only get from YOU.

Use a bigger button. Go to my website at www.RayEdwardsCopy.com. Check out the big button on my subscription form - it’s larger than most other buttons I have seen. While you’re there, check out how the color of the button changes from red to green as their cursor glides over it. This subtle psychological influence takes people from “Stop” to “GO!”. It may sound silly, but it works! And it’s not just me saying so - this has been verified by other colleagues, like Michel Fortin, Armand Morin, and even Eric Graham, The Conversion Doctor.

Keep distractions off your opt-in pages. Take another look at my opt-in page. Do you see how clean it looks? There are no distractions to take attention away from the opt-in option. Of course, there are legal disclaimers at the bottom (right where I need them), but they are very subtle. And when you click on them, those legal notices open in small pop-up windows - after all, I want them on this page, not heading off in another direction.

Don’t let the simplicity of these offers fool you. I recommend you adopt these suggestions and watch your opt-in rates soar!