July 17, 2008
Creating Ebooks Your Customers Will Love, Part I
|
While you are creating e-books, it’s important to write a quality e-book. Thin, skimpy e-books aren’t effective - you want something meaty to offer your readers. A truly great e-book is filled with information, with enough bulk to keep your audience satisfied.
Adding bulk to an ebook is a great way to increase customer satisfaction which leads to fewer refunds and higher profit margins- something people publishing ebooks have to think about. In fact, skimpy PDF ebooks are the number one reason people return information products. So how do you beef up your PDF e-books? How do you put your ebook on steroids and have it busting at the seams with value?
To start, add a table of contents (TOC). This helps your readers to find the information that they want, while adding two or three pages to the total length of your document. Not only is a TOC valuable to your readers, it’s easy to create one - most word processing programs can generate one automatically.
Second, add a list of resources in the back. All of the web sites, blogs and forums you visited to research your ebook should be put in a resources section in the back. You can also put all of the print books that you find helpful as well. Face it. There are tons of resources dealing with the topic of your ebook that you know and your customers don’t. List those and you will provide a valuable service for them.
For your readers, I suggest you include a list of:
- Books in print;
- List of magazines on your topic
- Videos online at YouTube and similar sites;
- Web sites;
- List of blogs, Yahoo groups and forums on your topic
Take this list of resources to the next level by including a short description which explains the information that can be found at each resource. This will be most helpful for your audience when they look for more information.
In my next article, I’ll offer you three winning strategies for publishing ebooks. I’ll help you to add meat to your e-book, which increases sales and makes your customers happier. By adding content, you turn your simple e-book into a great value for your clients… stay tuned, and I’ll show you how.
Popularity: 9% [?]
Filed under Internet Marketing by Stephen Beck











Leave a Comment