Let’s assume you just started up your own business or website. You are already aware the only way for the venture to be a success rather than fail is for you to promote it. You can do this if you have deep pockets by paying for advertising or get the same attention for free with article marketing.

The first thing you should do is research your article marketing topic. There are many excellent keyword tools available to help you decide which keywords will bring you traffic but also you need to make sure there is minimum competition as well or you won’t get good rankings at the search engines. Your keywords need to be relevant to your sites topic and be getting plenty of search queries but not tons of results. You can read a more detailed post about keyword tools for a better understanding.

Once you have picked out your keywords you will need to use them in your articles title, a few times at least in the first paragraph, a couple of times in the body and once again at the end for optimum results.

Always write for the reader when article marketing. In other words write it for humans, not the search engines. We can help our articles climb the search engine rankings but they won’t do us any good if people read the first sentence, decide it’s rubbish and hit the back button. Keep it easy to read and to the point by using bullets.

Once finished, read it severall times and make sure it is written correctly and that you have your keywords in the right places. Once you have checked it, read it again, several times. If it doesn’t quite read correctly, rewrite the part and don’t forget, while you may be an expert on the subject, your reader is not.

Your final paragraph in your article is the most important {part-section} yet many who use article marketing miss the part completely. Your article gives the reader information that they have searched for but now you want them to be hungry for yet more information by going to your blog. Make sure you make it clear the benefits of clicking your link and visiting your site. Simply asking for the click won’t cut it any more. Tell them exactly why they should and what they can expect to find: a follow up article that goes into more detail, A valuable resource they can use etc.

Finally be choosy where you send your articles and slightly rewrite the article every time you submit it somewhere new. I would give the original version to ezinearticles.com and wait for them to accept it before submitting it to similar article directories. This is because they are the best so get you most traffic but they won’t articles that have already been published on other sites.

Article marketing is still the easiest means of promoting a business online without spending big bucks on PPC. Just 1 article a day will result in 100 articles on perhaps thousands of other sites in just 3 months time all with links promoting your blog.

For the ultimate bang in article marketing consider submitting your articles to Article Marketing Automation. This takes a little more work but the benefits last a lot longer.