Using an article directory to market your articles is a great way to get backlinks and additionally market your brand and image.  One thing you do not want to do is to spam a bunch of poorly written articles all over the net, or articles that make no sense but have backlinks to your site.  This usually backfires in the long run, and makes anyone reading it far far less likely to ever click on the link and visit your site.No clickthu leads to no conversions for anything you might be trying to accomplish.

Make sure you write and submit a quality article, because most article directories have manual screening methods to filter out junk that is not up to speed.  This keeps out a ton of junk and spam - and probably your article too, if you do not do a good job in the writing department.  Keep in mind the target audience for your article for each article directory and it will help you write it in the best manner.

You should have 5-7 article directories in mind for every article you write.Additionally, you might want to get some “spin” software to help you take a single article and create many more unique articles from this start.  Basically “spinning” allows a computer to substitute sentences on output so it might have an A, a B and a C choice for each sentence.It will mix and match sentences randomly based upon the choices it has when you set it up.

The more articles you write and then publish on the net, the more backlinks you will get to your site.  In addition, the quality article directories will have decent page rankings which is always a big help in and of itself.  Some article directories are a hub for others looking for content for their sites, so you get additional mileage here as well.