Article marketing and video marketing have been observed to be potent tools for increasing traffic to your website through the production of backlinks but one vital question that has appeared is which one is better.  Article marketing has already proven itself time and again to be a powerful tool for increasing site traffic while video marketing is a relatively newcomer.  However, videos have been observed to be a more effective way of rapidly getting your website on the top page of the search engine results.  This is due to the Google algorithm’s provision of a bigger weight to videos because it has been noticed that many people would rather watch a video than read an article.

Moreover, you can use video to provide the needed credibility for your product or service because video sharing sites have emerged as one of the most popular categories.  Video marketing is also quite personal in nature so that it is very suitable for social networks.  However, your videos need to be suited to their target audience or else they might have no effect at all.  Moreover, videos are much harder to produce than articles and you may add the fact that some people are uncomfortable when facing a camera.  For them, article marketing may be the only method available but it would be better if you can use them both because they tend to complement each other.

The disadvantage of article marketing is the rapidly growing competition as more and more people try to get their articles published online.  As a result, you now need to publish a lot more articles in more article directories to have a better chance of their getting read by many people.  If you try to write those articles yourself, you may soon find out that you have very little time left for the other essential activities of your online marketing venture, that why most people get their article marketing outsourced. 

Fortunately, article writing services have been on the rise to provide you with high quality and informative articles at affordable prices.  You can specify the keywords to be used, the density, and other important factors for your search engine optimization (SEO) needs.  Another advantage provided by these services is that they provide you with the articles that you require in much less time than it would take you to write them yourself. 

Article marketing and video marketing can be used at the same time to have a more potent system for online marketing.  Each has its own benefits and as for article marketing, writing services are always available to save you from the time consuming task of writing them.