There’s no shortage of advice on the web with regards to what one should do to improve your WordPress blog’s search engine rankings. It is easy to become befuddled when you devour everything that is out there, because some people concur with others while some completely disagree and offer different advice.

Click away if somebody advises that you engage FFA, traffic exchanges, and submitting your site to search engines. It’s so outdated it is not funny.

Not too long ago a well-known group of SEO experts provided their consensus thoughts to SEOmoz regarding what’s important to get high search engine rankings today.

In short, here are the four most important search engine optimization ranking elements, in accordance with their consensus views.

Keywords that are Used in the Title

The use of the correct keywords when writing the title tag of a WordPress page is of extreme importance. Not only does it promote higher rankings, it also promotes better click-through from the SE listings to the page. It’s of reduced use to be high up in the search results without receiving that many clicks. The ultimate purpose is to gain as many targeted visits to your site as possible.

The search engine bolds the keywords that were entered by the web surfer. If part of your title is shown in bold, it stands an improved opportunity of being seen and getting that mouse click. However, highlighted keywords aren’t the only thing to consider when composing the title tag.

Many additional clicks can be attained by a cleverly crafted title, specially if it invites and entices the searcher to click. It’s better to get a hundred clicks from position number five with an eye-catching title compared with fifty clicks from the third listing with a poor page title.

Anchor Text that is Used in Inbound Links

The anchor text that is utilized in the link that points to your site from an external web site counts a lot in the search engine algorithms to determine what your web site is all about. In addition, what your web site is focused on defines largely what it will rank for in the search results.

If it’s possible that you can exert any influence on the anchor text that other web sites employ with their links to you, then it’s a very prudent way of investing your time.

A larger number of web sites that have links to your site using a certain set of keywords, or alternate versions of that keyphrase, will prompt the SE’s to more eagerly compute that your site is focused on that particular keyword.

It’s far more advantageous if the content of the destination page on your web site contains that specific keyphrase and its latent semantic equivalents.

General Link Popularity of Your Site

Search engines figure out the relative importance of your web site by using the volume of links that are pointed to the site. They take into account both quality of hyperlinks and the quantity of the links.

The more different web sites that link back to your site, the higher the search engines will compute the perceived importance of your site.

Link building is a never-ending process. One can never have a sufficient number of links pointing to your website. True, it is possible to build backlinks too quickly and that could trigger some alerts in the algorithms of the search engines. But, if performed as an ongoing action with a longer term view, every backlink is worth the effort of getting it. The links all contribute to an improved deemed importance of your site.

The Internal Link Structure of Your Site and Resulting Link Popularity

The fact is that some of your pages will get more external links than others. The pages that do not attract a lot of links could be the actual income generating pages that you’d wish to rank high in the search engines.

The internal linking structure, in addition to the anchor text used for the internal links, is the way to distribute PageRank and reputation inside the perimeters of your site. The wisest way to do that is with the best plugin for WordPress search engine optimization that’s explicitly built to perform that task.

Some SEO experts say that an internal link has the same value as a link from an external page. That doesn’t mean your site will rank with only internal links. What it means is that you could cause a page to be ranked by having internal links pointing to it even though it doesn’t have many external links, provided that the remainder of your site has accumulated enough PageRank from external links.

Conclusion

When viewed as a whole, SEO frequently looks to be a very intimidating task. Notwithstanding, when viewed as individual components, there are a select number of relatively uncomplicated areas one can focus on and make the biggest benefits.