I’ll bet you have probably read a lot of headlines that sound similar to this one above, or make promises like this one seems to. You might have spent quite a bit of time reading articles with title like this one. When you were done reading, you might have thought “There’s 15 minutes I’ll never get back”… that won’t make money; I won’t promote that, I can’t do that, write about that, endorse that… or whatever that! IT WILL DESTROY MY BRAND!

If you to it right, it can enhance your brand. I’m going to give you some tips that will give you an opportunity to monetize your website or blog, while preserving your brand. One of the best and easiest ways to monetize your online properties is to join some affiliate programs and advertise them on your site.

Affiliate programs are the answer

Why affiliate programs? Simple. When you promote affiliate websites, you get instant access to products and services that are well supported by professional marketing materials without and up-front development costs. All the work of writing an eBook, or recording an audio track, or programming a software product is taken care of by someone else. But that isn’t the end of the advantages. You also don’t have to create any marketing graphics- those are all created for you by the person who builds the product and is running the affiliate program.

Another big benefit is that you really don’t have to keep track of finances or money. Really good affiliate programs will provide you with affiliate management tools that are based on one of the top affiliate software programs. These programs will help you optimize your marketing efforts so that you get the most out of the affiliate program.

Five tips for choosing affiliate offers to promote

1. Look good earnings potential - You want to make sure that if one of the people you refer to an affiliate offer buys, that you will make some decent money. Some experts recommend that you look for high percentage payouts. My preference is to look for websites that offer high ticket items and pay large commissions. This affiliate program for promoting 30/60/90 day sales plan templates gives you the opportunity to earn almost $50 per sale.
2. Choose programs your readers will like - It is critical that you choose affiliate programs and offers that your audience will appreciate and be interested in. It wouldn’t be too smart to choose to promote affiliate programs and products for chocolate desserts on a site that is dedicated to losing weight. However, if you have a website that helps people find careers is sales, it would be great to promote something like How to Get Into Medical Sales.

3. Look for affiliate programs powered by software - When you sign up for an affiliate program it will quickly become obvious if the owner of the program is serious about helping affiliate members be successful. If you are automatically redirected to a page in an affiliate marketing software program, you can infer that this is a serious affiliate program. If you get an email message that says ‘here is you affiliate link’ and ‘we’ll let you know if you earn anything’ you should think carefully about investing any time. Their are several top name brands like iDev Affiliate, LinkShare, and JROX JAM. My favorite is JROX JAM, which you can get for free here: http://websitesthatdrivesales.com/recommends/free-affiliate-management-software.htm

4. Make sure the website is NOT anonymous - What I mean is, make sure that there are real people standing behind the website, people with good reputations, who take customer service seriously. Website owners who let you know who give you contact information with phone numbers are more likely to treat you well. They aren’t likely to try to avoid paying you the commissions that you have generated. If you find a bio, picture, and phone number of the affiliate site owner, chances are they will behave legitimately. You will also be able to research to find any negative information about their program. Peggy McKee, the Medical Sales Recruiter, is one of the country’s leading sales recruiters - she proudly announces her site ownership on the about pages like this one: http://30-60-90-day-sales-plan.com/about/

5. Choose affiliate programs that have support programs - If you are choosing a piece of software to buy, you probably wouldn’t purchase it if there was not support mechanism in place. It would be wise to use similar criteria when evaluating affiliate offerings. Affiliate website program owners that don’t put support systems in place - something like a ticket system or help desk software - probably won’t care about any their products or customers, and eventually they won’t are about you. When they do, then you can be rest assured that they are trying to keep customers satisfied. If they AREN’T working to keep customers happy, their poor service will reflect poorly on you, and tarnish your online brand.

There are a couple of affiliate programs that I could recommend if your site’s visitors would be interested in these subjects. One is an affiliate program for a sales interview tool that targets sales professionals - you can check it out here: http://30-60-90-day-sales-plan.com/affiliate-program-details/. The other is a program that has a broader appeal - it targets people who own businesses that either have no web presence or under performing websites; you can get all the information for it here: http://websitesthatdrivesales.com/blog/home/affiliate-program/